"Having planned so many types of events allows us to be very flexible and creative in helping clients achieve their goals. We can be traditional, contemporary or a blend in between."
Sanford Marshall

Sanford Marshall Takes on Event Planning and Weddings from a New Perspective

SanMan Productions and The Wedding Coach were created out of Sanford Marshall’s love for events and the emotional impact of bringing people together. After planning numerous parties, galas and more for Western Athletic Clubs, one of the premier health and social club companies in California, Sanford fell in love with the idea of not just producing events, but creating special memories. With this enthusiasm for creating unforgettable experiences, Sanford started a two-pronged company focused on signature and stylish events and weddings.

He launched SanMan Productions, a full service event-planning company, to dazzle and amaze. From Signature Celebrations like anniversary parties or black tie fundraisers, private dinner parties in your home, and of course his own productions, they have both the expertise and connections to create an unforgettable event.

We want our clients to have the event of their dreams. I immerse my clients' guests in a magical experience, creating memories that last a lifetime. We connect people through events.

To make sure this happens, Sanford starts off with a collective brainstorming session to fully understand his client’s vision. Then SanMan Productions turns that vision into reality, handling vendors, décor, site visits, travel, hotel needs, transportation and more. This allows our clients to relax and enjoy all the magical moments of the entire planning process as well as the event itself.

We also bring a unique perspective to wedding planning with our other company, The Wedding Coach. A married man himself, Sanford understands the differences in how each gender looks at the wedding planning process.

"Just because your fiance doesn't care about the color of the napkins doesn't mean he doesn't care about the wedding," Sanford Marshall, founder of The Wedding Coach explains, "For many couples, the planning process becomes so overwhelming and stressful that they miss out on the fun."

With his unique ability to facilitate open communication throughout the process, Sanford aka The Wedding Coach recognizes and prevents unnecessary conflicts, allowing the couple to stay connected and enjoy every moment.

Sanford Marshall has been planning weddings and events in the luxury category for more than 15 years. He has had the privilege of planning Francis Ford Coppola’s annual fundraising dinner for North Beach Citizens, Signature Celebrations at the de Young Museum, San Francisco Design Center, The Ritz Carlton and the Bently Reserve. His talents have also been displayed in exclusive weddings at the Santa Lucia Preserve, San Francisco’s City Hall and select properties in Napa and Sonoma Counties.

Through these events, Sanford has built a stellar reputation for creating events that are extremely well executed, feature amazing design elements, and are truly fun and entertaining for all attendees. Sanford also has strong connections throughout Northern and Southern California and is on the preferred vendor list of many esteemed venues. Allow Sanford to bring his community of contacts and contagious energy to your Special day.

Sanford is also a working actor - recently appearing in a John Deere commercial - 2014