The Wedding Coach takes on wedding planning from a new perspective
With a compassionate understanding of both the bride and groom to be, The Wedding Coach founder, Sanford Marshall brings a fresh and unique perspective to planning. Sanford, creates a wedding planning process that is fun for both parties. This approach allows him to maximize their interests and ideas in the areas they are most excited about individually and as a couple. In short, we want everyone to have fun!
Sanford recognizes that everyone is different, and works to make sure those differences do not have a negative impact on the planning process. A married man himself, Sanford understands the arguments and potential pitfalls that can hit a couple, right when they are joining their lives together.
“Just because your fiancé doesn’t care about the color of the napkins, doesn’t mean he doesn’t care about the wedding,” Sanford explains.
“For many couples, the wedding planning process becomes so overwhelming and stressful they miss out on the fun.” This not the way Sanford wants your journey to be. Sanford uses open communication and facilitation to help prevent unnecessary conflicts, allowing the couple to stay connected and enjoy every moment of the planning process leading up to the Big Day.
“Sanford stepped in as our wedding planner when it looked like our dream wedding was impossible to attain and our relationship was being affected by the stresses of planning. He focused on learning about our vision of the perfect day and what was most important to us, both individually and as a couple.”
– Bruce and Natalie, San Francisco, CA
The Wedding Coach, Sanford Marshall has been entertaining clients and their guests with his stylistic approach to weddings and events in the luxury category for over 23 years. His talents have been displayed at top venues in Northern California and beyond. Exclusive weddings at the Santa Lucia Preserve, San Francisco’s City Hall, Mark Hopkins, Fairmont, Sir Francis Drake, Four Seasons, The Olympic Club, New Orleans Race+Religious and select properties in Napa Valley and Sonoma County to name a few. He has also had the privilege of serving as Event Planner for 5 years at Francis Ford Coppola’s non-profit North Beach Citizens annual fundraising dinner, Signature Celebrations at the de Young Museum, Palace of Fine Arts, San Francisco Design Center, The Ritz Carlton, and the Bently Reserve.
Through these events, Sanford has built a stellar reputation for creating weddings that are extremely well executed, feature amazing design elements, and are truly fun and entertaining for all. Sanford also has strong connections throughout Northern and Southern California and is on the preferred vendor list of many esteemed venues. Allow Sanford to bring his community of contacts, passion for the element of surprise, and contagious energy to your Special Day. May all your dreams come true!