The Wedding Coach - San Francisco Wedding Planning - by Sanford Marshall




Here’s where we share with you the kind words we’ve received from our past clients and industry professionals.

Dear Sanford & Megan,
“It’s been over two months since the magical day of our wedding and it still feels like yesterday! Thank you so much for helping make the day seamless, beautiful and so much fun. I always tell people our day was perfectly drama-free and in part because of you. We hope you had fun planning and celebrating with us!”
Erin & Joseph


Dear Sanford & Megan,
Both Louis and I want to thank you for your support, leadership and presence through this journey. You both made us feel like we are the only couple in the world. Even after the robbery in Hawaii, upon meeting you both, it gave us something to look forward to and we cannot be any happier! Though our journey had only just begun, we are truly blessed to have found the both of you!!
Aileen & Louis


Dear Sanford & Megan,
We want to thank you both for all you did to help us create and pull off the most important night of our lives. In the words of my Mom, "It was one of the best nights of my life." And much of it was due to your help in perfecting all of the details leading up to the event and at the event. It truly exceeded our dreams.
Annie & Roy


Thank you for being awesome and an amazing Officiant at our wedding! It wouldn't have been the same without you!!!
Tara & Justin


"Thank you so much for everything! We could not have done it without you. Sanford, thank you for seeing our vision and reminding us weekly that everything would be perfect. All of our guests commented on how professional and helpful you were. Aaron and I couldn't have been happier with the way you executed everything. Thank you!"


“Sanford is unique in that he can fairly seamlessly connect with both bride and groom. Some of the coordinators we looked at and spoke to were almost entirely focused on me, as the bride. Because Sanford brings the perspective and experience of being a groom, I think my husband was much more involved and connected to the planning process than he might have been with a female planner, which made it a wonderful shared experience. I also felt like I could ALWAYS call Sanford if I was stressed about something (even if it was irrational) and he would instantly take away that stress by figuring out a solution. I truly enjoyed the planning process and it never felt like the nightmare that some friends have described it as.  I think our wedding was a perfect reflection of us as a couple, and everyone had an incredibly good time - which was our primary goal.

He made the process fun, and the end result was a perfectly planned wedding that surpassed all of our expectations. I would recommend him to close friends and associates, because he brought a very unique perspective and pulled off an event that perfectly matched our vision.”

“Sanford is incredibly easy to talk to – both for the bride and the groom.  He listened to what we had to say, had great ideas of how to bring our vision to reality.  He was always available and was excellent at calming me down when I was stressed, as well as being a great liaison between Bruce and me, as guys do not always care or get what is involved with wedding planning which can sometimes be the most stressful part.  Sanford worked with both of us to make the day something that was a part of both of us.
I would recommend The Wedding Coach to my friends for all of the reasons noted above.  I absolutely loved my wedding day and have The Wedding Coach to thank for that.”


“The Wedding Coach can make a shoestring budget sing like an opera star. The style is always of-the-moment and they leave no stone unturned when it gets to covering the details - which is really what it's about isn't it? A series of details done seamlessly... “
Michael Anthony Design


“My husband and I had a vision for the look and feel of our event and Sanford was excellent in managing our event and making sure we had everything we wanted. He executed amazingly - no detail was left unnoticed, everyone was well taken care of.

I was so relaxed. The Wedding Coach and his team had everything under control and timed perfectly. All of my guests were taken care of with shuttles that he coordinated and everyone was picked up/dropped off on time. It was the best wedding ever!”

“Sanford and his associates are of the highest caliber. Sanford’s ability to network across diverse lifestyles, cultures, industries and influencers is exceptional.  Sanford is diligent and provides a very high standard of courtesy and hospitality.”
Martin, District Manager
William Grant & Sons


“Our situation was probably a bit different than many others who use a wedding coordinator/planner.  We had previous engaged a wedding venue that provided many of the wedding planning services we hoped for, and therefore we were not originally intending to work with a wedding planner at all.  However, our venue backed out of our contract about 3 months prior to our wedding date, and we found ourselves with no venue, no lodging, no food, nothing!  (This venue provided everything, sort of a one-stop deal.)  This venue felt obligated to help us make an alternate plan, and recommended Sanford Marshall to us.

Everything that was in Sanford’s control went smoothly.  We had some complicated transportation logistics (a one-way boat trip, shuttles, etc.), and there were no issues at all.  All set up was on time and as expected.  We were very happy with the services Sanford provided.  He was very easy to talk to, very responsive to our calls and questions, and worked quickly to help bail us out of our crisis.”


“You can tell that Sanford loves his job.  He’s passionate about what he does.  He takes pride in being the highest level wedding coordinator.  You can just tell, and the bride and groom are hugging him and thanking him profusely at the end of the event.”

“I do recommend Sanford to all of my Bay Area Clients and he’s on my own personal preferred vendor page,”
Becker Photography

“Sanford is fun! He is a joy to work with and he makes even a stressful event fun. This is a personality trait that is so important in a wedding coordinator. Weddings can be very stressful for everyone involved and Sanford makes sure everyone is enjoying the process as well as the special day.”
Carol , Owner
Main Event Transportation

“Sanford pays amazing attention to the bride and groom's personality and relationship and helps to arrange a wedding that fits the couple.  I attended one of his weddings and was amazed the entire time at how perfect the wedding fit the couple, even when under a tight budget.  The day of the wedding, the bride was completely calm and collected, she trusted Sanford and knew he had everything taken care of.  His attention to detail allowed the bride and groom to enjoy and celebrate their wedding day. I would recommend Sanford if designing the wedding of your dreams, maintaining your sanity and staying within your budget is important to you!"


"Sanford stepped in as our wedding planner when it looked like our dream wedding was impossible to attain and our relationship was being affected by the stresses of planning.  He focused on learning about our vision of the perfect day and what was most important to us, both individually and as a couple.  He then set forth to achieve that vision within the bounds of our budget.  Sanford did just that and so much more.”

The Wedding Coach | 900 Park Ave | Alameda, CA | 94501

415.310.0033 | 510.522.9333